Online radio is a kind of audio service that employs a data stream received over the Internet. It can be used to play music, talk shows and podcasts. It is often a cost-effective alternative to traditional broadcasting, and can be used in conjunction with other forms of content marketing such as social media, email campaigns, and ads on other websites
Once you've chosen the type of program you want to create, the next step is to prepare it for broadcast. There are several free software programmes that will let you record a talk or music show and convert it into a streaming format that can be broadcast over the internet.Once the audio from your show is encoded, it will need to be sent over the internet to a server which has a high bandwidth connection to the internet. The server will then compress the audio into a streaming format that is compatible with most listeners' computers and personal devices.Depending on the type of music you are planning to play, you may need to obtain a license. This will depend on the country and broadcasting destination you are delivering your show to.Once your show is on air, you need to promote it to your audience and build a following. This doesn't have to be an expensive or complicated process - a simple website with a radio player embedded on it is a great way to reach new audiences and attract more listeners to your radio stream.